Our Story

Every journey starts with a question. In neuro’s case, the question was “how can we use AI to enable an organisation to organisation to amplify capability” To answer, we said “let’s take a different approach to everyone else, cut through the AI-hype and look for real instances of AI being done well in the workplace."

We examined the ‘Marginal Gains’ model used in cycling and Formula 1 in which marginal gains add up to a large and decisive competitive advantage. We decided to focus on micro use cases – small day-to-day problems which AI could solve.

After 6 years of academic and industry research, neuro was born. We believe neuro will do for management as satnav did for navigation.